Creative Start-Up Academy

The Public Speaking Formula - 6 steps that will make you a more confident presenter

“The Public Speaking Formula is a book everyone should have on their bookshelf. At some point in everyone’s lives they have or will have to speak in public, this book will help you to become a confident and competent speaker. If it’s a job interview or speaking in front of 100’s of people, this book can help you excel. As someone who suffers from dyslexia reading and learning through written text is always a challenge for me. But the way Christine has broken down the book into manageable and easy to understand sections, makes it easy to follow, understand and even easier to implement. Public speaking can be a intimidating experience and most people avoid speaking in public, Christine’s positive teachings actually make you want to put yourself in that daunting position. The lessons I have learnt from this book have allowed me to feel more confident and to push myself further, not just in speaking, but in all areas of business, therefore, I recommend that anyone who wants to succeed to read the Public Speaking Formula.” Hayley Jones, Enterprise Assistant, University of Essex

Why I wrote this book

I have given hundreds of talks, speeches, workshops and seminars to all kind of different audiences. I always received really good and constructive feedback. I am someone who always strives to improve. I love talking in front of people, transferring my knowledge and inspire and motivate people – helping them to achieve what they desire. Public speaking comes quite naturally to me. In 2007 I attended a 3 day public speaking workshop. It was a very intense one in which we all had to present in front of each other and then analysed every presentation in groups. This took my presentation skills to the next level. Since then I have given hundreds of presentations, which enhanced my presentation skills by miles.

Lately, more and more people asked me about how I became so confident in public speaking and if I could teach them how to become a better public speaker. I run lots of presentation skills workshops in the past and thought I combine all my knowledge that I gained over the years by attending training and being a public speaker and put it in an easy to follow structure in this
book. I gave the structure a name ‘IMPACT – 6 easy steps that will make you a more confident presenter’ – an acronym that will make it easier for you to remember the steps. Once you have worked your way through the 6 steps, you will be able to be a public speaker or take your public speaking to the next step.

After reading and working through this book, you will have put everything in place that you need to be confident, be yourself, prepare for presentation and putting presentations together.

And here it is – The Public Speaking Formula™, ‘IMPACT‘ – an acronym standing for:

Identify the real you

This section is all about being yourself – all the time. But what is the real you? A lot of times people don’t know. I will help you finding it out. I will also give you confidence-building techniques in this chapter.

Make it good

‘Make it good’ is about the preparation. A good preparation is the basis for a good presentation. What do you need to prepare for? This chapter will guide you through it.

Present it your way

Being a good public speaker has many factors. Not only is it about the way you speak, your content and body language (we will look at all these things in this book) but also the presentation itself. This is what we talk about at step 3 ‘Present it your way’.

All about the language

We will look at becoming more aware of your body language but also at the actual language that you are using and what preferences people have.

Contact them

In this section we look at the aftermath. What to do after a presentation. You need to ensure you stay in contact with your audience even after your talk.

Things to consider

How can you handle stage fright? What can you do when you lose the plot? What if things go wrong? How can I handle questions?

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“As someone with over forty years experience running businesses from start up ideas, I feel supremely qualified to comment on Christine’s new book. So much of business today is about being seen as the authority in your particular niche. Public speaking is the key to this with opportunities all over the world attendees are eager to learn from those who have already been there and done it. Whether you have aspirations to speak on international stages, or simply want to feel more confident at your local networking events, this book will help you to be more of the real you that people will endear to. There are some real gems in The Public Speaking Formula that will help and guide you to bigger and better things. I would recommend it to anyone who wants to create more in their business life.” Lionel Cox. Multiple Business Owner.

“It is often said that speaking in Public is something that most people dread. Christine has taken on the challenge of writing a practical and informative guide to help not only those who are new to Public Speaking, but also set out a Formula to help those already involved in this area. Christine has successfully developed The Public Speaking Formula and prepared a step by step guide, with her IMPACT Format . Using easy to follow exercises and practical check lists, I believe that anyone using Christine’s book can improve their skills in the vital area of Public Speaking. This book has drawn together so many concepts and practical ideas, and I am amazed that Christine has been able to achieve this in such a compact book. Christine’s experience and enthusiasm for her subject shine through every page, and I am sure those who follow the 6 Steps will improve their Public Speaking. I have been involved in presenting and talking with thousands of people, in small groups right up to National Conferences, and I strongly recommend The Public Speaking Formula to those wishing to improve and develop their skills in this area.” Brian Harris, Past President of the Insurance Institute of Chelmsford and South East Essex/Past Chairman of the Essex Region of the Personal Finance Society/Over 40 years experience in the Financial Services Sector

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