Creative Start-Up Academy

The Start-Up Yearbook Vol. 2 - A guide to document your marketing journey

Are you overwhelmed with marketing? You don’t know where to start and you don’t have a lot of time implementing your marketing every week? The Start-Up Yearbook Vol. 2 comes in 52 weeks that help you through an entire year of marketing preparation and activities. Every week comes with a new marketing challenge, an inspiration, a tip, downloadable material and lots of space to write things down. At the end you have your very own Start-Up Yearbook to document your marketing journey. Click on the buttons below for the Amazon shop of your country to get the book.

Your Marketing and Creative Start-Up Coach Christine

“I simply love this book… This is the 2nd book on the startup journey and all about marketing. I love how easy I can get motivated for doing at least 1 thing a week that will bring me forward on my marketing journey. The quotes and little challenges are really great too and give you a big motivational boost. The yearbook is like a mini journal and I love the doodle designs. So cute!!! Christine, you did it again. Such wonderful clear guidance on the sometimes overwhelming path of running your own business.” MM

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“In the new world of social media, marketing skills are more essential than ever. Almost all of us  will find ourselves having to sell something at one point in our lives and marketing is now a life skill that’s important regardless of whether you’re selling your skills, brand, company, event or something else. Marketing can feel like a never ending uphill struggle but The Startup Yearbook helps break it into bitesize chunks and provides a structure as well as guiding you to consider lots of avenues for marketing that you are unlikely to have examined so far. The Yearbook is filled with Christine’s quirky style and also contains inspirational quotes, space for doodles, and a whole host of colourful online supporting material. It also serves as a valuable to reminder to take stock of your achievements both overall and each week, which can make a big difference in keeping you motivated and maintaining a positive mental attitude. With the practical exercises being split into different weeks, you won’t feel overwhelmed. This book will help you build a marketing routine to ensure that every week you are moving forward and improving.” Mark Backler  www.sketchbook.games

“This book is a ‘must-have’ for anyone new to business or new to marketing. Christine breaks up the practice of marketing into bitesize pieces to make it manageable, fun and not at all daunting. Furthermore, the carefully selected weekly quotes provide inspiration and motivation to start your week right and push yourself further. If you’re not sure where to start with marketing your business yourself – this book is for you.” Laura Panzica, Founder All Eyes on Media, www.alleyesonmedia.co.uk

“The Start-Up Yearbook Vol.2: a guide to document your marketing journey” is exactly this!   Not the usual marketing book, full of information and theoretical notes that you can find for free online, it is even more like an “instruction manual” that pushes you to dare. I would define the things that Christine has included in her book, real assembly instructions. Not the concepts to study, but rather the concrete actions to be done and applied step by step to build an effective marketing strategy tailored to your needs. In fact, there is a close relationship between creativity and marketing and this is often difficult to understand for people.   Simple, concrete and very entertaining, “The Start-Up Yearbook Vol. 2” extracts the juice of everything you need to know and do to differentiate yourself in a crowded market like today‘s.” Alberto Mattei, Founder NomadiDigitali.it