6 steps that will make marketing easy for you

Marketing, marketing…. A big topic that sometimes seems too much and difficult to do. But you know that I like to break things down and make things easy for you! So I developed The Marketing Formula – 6 steps that will make marketing easier for you.

For this I am using the acronym RESULT

Recognise yourself
Evaluate the market
Show them what you’ve got
Unite your knowledge
Launch your activities
Talk about your business

Recognise yourself

Create a powerful marketing mind-set and discover your company’s values. This will help you to get a better understanding of marketing and lay all the foundations for your branding, if you haven’t done that already. Having your business values defined will also make your decision process much easier.

Evaluate the market

In here you define your ideal client, look at the market and your competitors. This will help you to find out how you can reach your target audience easily. It helps you to find your USP (Unique Selling Point) and to get an understanding of what products and services your target audience wants.

Show them what you’ve got

Create your story, your products and services and set your pricing. This will help you to show your passion and expertise. People buy from people, as they say, it is true. It is important that your story is memorable.

Unite your knowledge

This is where it all comes together. You create your one year marketing plan and break down every activity into tasks so that you have realistic milestones. You will know exactly what and how to do it for the next year.

Launch your activities

After you created the basics for your marketing, you can start implementing your activities. Look into time management skills to become more focused and productive.

Talk about your business

In this last step, you look at enhancing your networking skills, creating your elevator pitch and how you can quickly build rapport with people. This way you can get across what you do in an understandable way and build long lasting relationships.