Defining Your Ideal Client

Why define your ideal client?

When you know who your ideal client is, it will be much easier to market your products and services to your target audience. You will be able to define your ‘tone of voice’ – how you will talk to them, what language you will use. It will be much easier to find your ideal client because you will know ‘everything’ about them. You will stop wasting money and time on marketing your products and services to people that will never buy your products and services. Your ideal client will be the basis for all your marketing activities.

And don’t worry about narrowing it down too much. Defining your ideal client doesn’t mean that you won’t work with anyone else. It just means you will attract more of the clients and customers that you ideally want to work with/want to sell your product to.

What if you have more than one target group?

That is quite common. However, go through the exercise for all of the target groups separately, as you will reach one target group in a different way to the others. Let’s say one of your target groups are CEO’s of medium sized businesses and the other is Teenagers. You might reach the CEO’s on LinkedIn, whilst you reach the Teenagers via a specific social media.

Just focus on one target group at a time in marketing your products and services. What target group to focus on first, you ask? Well, there are different ways to decide that.

You might want to start with the most obvious one; maybe you can’t target one group without having the other group on board?

You might want to start with a particular group, or you already have a group, which you have connections with.

Maybe start with the one that should get money is the quickest.

Or simply start with the one that you would enjoy most working with.

Who is your ideal client?

Your ideal client is someone that is in need of your product or service. You have a solution to their problem. It is someone who is ready and can afford to pay the amount that you are asking for. Your ideal client is ready to make the change or investment. Your ideal client gives maximum satisfaction to you and you give maximum value to your client.

A lot of times the ideal client reflects you – not always, but often.

If you want to find out more and go through questions that will help you define your ideal client, check out my book ‘Authentic Marketing for Start-Ups’